LAWO is a local styling bureau created by a talented entrepreneur who also leads the commercial department at a big IT-company. Brand oriented mainly on female audience. This approach is exemplified in the naming convention, wherein LAWO is abbreviated as LA+WOman, a combination of French and English languages.
The founder of the company wanted to make a branding that would be easy to recognize, as well as make graphics that would tell stories about customers and their unique personalities. To accomplish this, I decided to combine the photo of a person with the image that best represents their individuality, such as pictures of their interests, favourite spots, hobbies.
The primary and highly valuable asset for LAWO styling bureau is their gift certificate, which has become a popular gift to colleagues, friends, and family members. Over the past four months, LAWO has successfully served approximately 20 clients, with an average bill around $300 per customer.
The LAWO team customizes a distinctive presentation for each client, outlining their shopping list, stylistic preferences, and approach to their wardrobe. To facilitate this process, I have designed a user-friendly presentation template using Keynote. This template offers a wide range of editable slides to cater to various client requirements.
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